Luna Botanicals — Social Media & Marketing Base

A short interlude before the next phase.

Unlike the ops phases, this base was built from day one, not added later. A business like Luna depends on social presence early — it can't wait the way inventory automation or team coordination can.

The build is a lean, standalone Content Calendar organized by content pillar (Educational, Product Spotlight, BTS, Testimonial, Promotional), plus a lightweight Influencer Outreach tracker.

Kept structurally separate from the operations base, since content planning doesn't need to reference orders or inventory directly. Any influencer spend logs into the Ops base's Income/Expense ledger instead of duplicating financial tracking.

Note: Data and posts shown in the video are for illustrative purposes only. It is sample data.

Build: Luna Socials

Portfolio: Portfolio