pro
Oluwatoyin Atanda
Graphic Designer | Logo & Brand Identity Specialist
- 5.00
- Rating
- 32
- Followers
When someone asks me, “What do you do?” I say, “I’m a brand designer.”
Sometimes the next question is, “What does that mean?”
Imagine walking into a store and seeing gadgets on a shelf with no name, no logo, no color. nothing to distinguish them. You’d probably hesitate. You wouldn’t know what to trust or choose.
That’s where I come in.
I help shape how brands are seen and remembered, through naming, logo design, color, typography, and a cohesive visual identity, so they connect with the right audience and stand out with confidence.
Here’s a sneak peek of a visual identity I’m currently developing for Senia, a digital agency focused on connecting ideas, technology, and people into seamless experiences.
Posting the case study soon.
3
114
Sneak peek into a pitch deck I designed for a brand I recently built the identity for.
I treated every page with intention, refining the details, simplifying the story, and making sure the design supports the vision, not distracts from it.
Intentional. Clean. Investor-ready.
What do you think?
If you’re building a brand that deserves to feel this intentional, my DMs are always open.
1
113
The process started with a discovery call. The CEO reached out, and we had a session where I gained a clear understanding of the vision behind EV Rides, the business goals, and how the brand needs to show up in the real world.
From there, I moved into research and brand exploration, breaking down the market, the audience, and the role the brand needs to play. These insights guided the concept phase, where I explored multiple logo and visual directions before narrowing down to the strongest one.
Once a direction was selected, I refined the logo through several iterations and expanded it into a cohesive visual system including the color palette, typography, and brand applications
What do you think?
If you’re building a brand that deserves to feel this intentional, my DMs are always open
1
119
I just wrapped up a brand identity project for EV Rides; a clean mobility brand focused on building the systems that make electric transportation possible.
The logo was designed as a bold, vertical, layered form to represent stability, trust, and durability, with a subtle upward movement symbolizing progress. The grounded geometry reflects EV Rides’ role as a dependable financial and operational backbone, while the mark subtly forms the letter “R.”
The work later expanded into a full visual system, from color and typography to digital and physical applications, built to scale and stay consistent.
If you’re building a brand that deserves to feel this intentional, my DMs are always open.
4
2
164
I started by really listening to the client’s vision and understanding the essence of Zorah, luxury, and timelessness. From there, I dove into research to see how similar brands express these qualities visually, while looking for ways to make Zorah unique and bold.
Kindly go through full case study here:: https://www.behance.net/gallery/238964621/Fashion-Clothing-Visual-Identity
3
159
The goal was to build a brand identity that reflects motion, energy, and progress, core to OrbitFit’s mission. I started by researching space-inspired motion systems and how orbital movement can represent continuous growth.
I started with a brand strategy foundation, defining three core visual themes:
Motion – Representing progress and constant movement.
Technology – Clean, minimal forms with a futuristic edge.
Energy – A tone that motivates and inspires.
From there, I sketched out early concepts inspired by orbital paths and circular motion, which aligned perfectly with the idea of "OrbitFit." The final logomark features an abstract orbit encircling the brand’s initial, symbolizing momentum, flow, and connection.
The Full Case Study here: https://www.behance.net/gallery/233495605/Fitness-Brand-Identity-Design
3
7
212
Starting 2026 with sweet gigs and I couldn’t be more grateful.
There’s something exciting about beginning the year doing what I love, building meaningful brands, and creating designs that truly connect.
If this is a sign of what the rest of the year looks like, I’m all in!
2
188
Vokabl is an edtech language-learning startup built to help people achieve fluency while encouraging meaningful communication across cultures.
They reached out to me to design their brand identity, and the project became a deeply rewarding collaboration, from early ideas to final delivery.
As an edtech platform, Vokabl needed a brand that felt trustworthy and professional, while still being friendly and accessible. It had to stand out in a competitive language-learning space without feeling generic or overly academic.
The goal was to create an identity learners could trust, connect with, and enjoy using every day.
What do you think?
1
1
191
Minimalist Luxury Fashion | Clothing Visual Identity
1
1
Logo and brand identity design
0
1
Logo & Visual Identity Design - Nevada
1
0
Elpusfly | Logo and Brand Identity Design
2
1
Fitness and Wellness | Logo and Brand Identity Design
2
3