Pro
Oluwatoyin Atanda
Graphic Designer | Logo & Brand Identity Specialist
- 5.00
- Rating
- 13
- Followers
The goal was to build a brand identity that reflects motion, energy, and progress, core to OrbitFit’s mission. I started by researching space-inspired motion systems and how orbital movement can represent continuous growth.
I started with a brand strategy foundation, defining three core visual themes:
Motion – Representing progress and constant movement.
Technology – Clean, minimal forms with a futuristic edge.
Energy – A tone that motivates and inspires.
From there, I sketched out early concepts inspired by orbital paths and circular motion, which aligned perfectly with the idea of "OrbitFit." The final logomark features an abstract orbit encircling the brand’s initial, symbolizing momentum, flow, and connection.
The Full Case Study here: https://www.behance.net/gallery/233495605/Fitness-Brand-Identity-Design
2
6
43
Starting 2026 with sweet gigs and I couldn’t be more grateful.
There’s something exciting about beginning the year doing what I love, building meaningful brands, and creating designs that truly connect.
If this is a sign of what the rest of the year looks like, I’m all in!
0
68
Vokabl is an edtech language-learning startup built to help people achieve fluency while encouraging meaningful communication across cultures.
They reached out to me to design their brand identity, and the project became a deeply rewarding collaboration, from early ideas to final delivery.
As an edtech platform, Vokabl needed a brand that felt trustworthy and professional, while still being friendly and accessible. It had to stand out in a competitive language-learning space without feeling generic or overly academic.
The goal was to create an identity learners could trust, connect with, and enjoy using every day.
What do you think?
1
0
83
Minimalist Luxury Fashion | Clothing Visual Identity
1
0
Logo and brand identity design
0
1
Logo & Visual Identity Design - Nevada
1
0
Elpusfly | Logo and Brand Identity Design
2
1
Fitness and Wellness | Logo and Brand Identity Design
2
2