Client: Mary Ayandoyin Industry: Spiritual & Wellness, Project Type: Logo and Brand Identity Design

Tools Used Figma, Illustrator, Photoshop

Wholesome Quiver is a startup brand that provides a safe space where minds can be restored, redeemed, and prepared for God's purpose. Looking around, it's clear that many people are spiritual yet lack emotional stability. This instability leads to erratic behavior, leaving them vulnerable to the devil's influence. The brand aims to address this by offering teaching, counseling, and rehabilitation services, both virtual and physical to restore God's word and illuminate wholeness in people's hearts so they can fulfill God's purpose.  

After our initial discovery call, I took time to carefully analyze the client’s responses to my brand questionnaire, which helped me understand the heart of her vision. From there, I dove deep into research, looking into her target market, audience behaviors, demographic patterns, and even competitors within the same space. I also explored color psychology to identify tones that would evoke the right emotions and reflect the brand's values.

With this foundation, I began mind mapping to organize key themes and direction, then moved into sketching early logo concepts. My focus was not just on what looked good, but on creating visuals that felt aligned with the brand’s mission and could grow with the business.

Once the core concept was refined, I developed a full brand identity system, choosing typefaces that communicated the brand’s tone, creating a strategic color palette, and crafting a clean, easy-to-follow brand style guide to ensure consistency across future touchpoints.

Working on this logo and branding project was a truly rewarding experience. The client was clear about her vision, open to ideas, and communicative throughout the entire process. We had a smooth back-and-forth, collaborating on each iteration with thoughtful feedback that helped shape the final outcome. The process felt like a real partnership, and seeing the brand come to life in a way that truly resonated with them made the project even more fulfilling.