Oluwatoyin Atanda

One mindset shift that changed how I approach creative work:

Done is better than perfect.

Perfection used to slow me down. I would overthink, over-polish, and sometimes delay sharing my work.

But I’ve learned that:

Progress beats perfection.

Feedback helps you grow faster than...

Starting the year with a new project I’m really excited about…

Just wrapped up discovery and research, and now I’m in that fun messy phase, brainstorming ideas and sketching out directions for the logo and brand identity.

This is where the real magic starts to take shape, turning...

Starting 2026 with sweet gigs and I couldn’t be more grateful.

There’s something exciting about beginning the year doing what I love, building meaningful brands, and creating designs that truly connect.

If this is a sign of what the rest of the year looks like, I’m all in!

Hello Contra,

I’m Oluwatoyin, a brand & visual identity designer passionate about helping brands show up with clarity and confidence.

This year, I’m excited to take up meaningful projects, share more of my journey, and connect with people doing great work.

If you’re building a...