Oluwatoyin Atanda

The goal was to build a brand identity that reflects motion, energy, and progress, core to OrbitFit’s mission. I started by researching space-inspired motion systems and how orbital movement can represent continuous growth.

I started with a brand strategy foundation, defining...

One mindset shift that changed how I approach creative work:

Done is better than perfect.

Perfection used to slow me down. I would overthink, over-polish, and sometimes delay sharing my work.

But I’ve learned that:

Progress beats perfection.

Feedback helps you grow faster than...

Starting the year with a new project I’m really excited about…

Just wrapped up discovery and research, and now I’m in that fun messy phase, brainstorming ideas and sketching out directions for the logo and brand identity.

This is where the real magic starts to take shape, turning...

Elpusfly approached me to create a complete brand identity that communicates their core values, reliability, innovation, and exceptional customer service, while appealing to a diverse audience of travelers.

The goal was to develop a fresh, modern look that could be easily...