Client: John B Role: Brand Identity Designer Scope: Logo design, brand direction, typography, color palette, brand assets Tools Used: Adobe Illustrator, Photoshop, Figma

Zorah is a luxury fashion brand that redefines elegance by catering to both men and women, embracing a modern approach to style that transcends traditional gender boundaries. The brand’s philosophy centers on creating sophisticated, timeless pieces that empower individuals to express their unique identities with confidence and grace. Zorah combines high-quality materials and meticulous craftsmanship to deliver designs that are both versatile and bold, appealing to those who appreciate refined aesthetics and contemporary fashion. The brand stands for inclusivity, strength, and a seamless blend of classic and modern elements, making it a go-to choice for discerning clients seeking luxury with meaning

To develop a bold yet refined brand identity that positions Zorah as a standout in the high-end fashion market premium, minimal, and powerfully feminine.

To bring Zorah’s luxury vision to life, I followed a structured, collaborative process:

Discovery & Research: I started by really listening to the client’s vision and understanding the essence of Zorah, luxury, femininity, and timelessness. From there, I dove into research to see how similar brands express these qualities visually, while looking for ways to make Zorah unique and bold.

Moodboard & Direction: Next, I sketched and experimented with different logo concepts, focusing on clean lines and a confident yet elegant style. I kept the client involved throughout, sharing drafts and gathering feedback to make sure we were on the right path.

Logo Design: Explored type-based concepts, focusing on elegance, balance, and memorability. Final logo features a custom serif wordmark reflecting sophistication and strength.

Color & Typography: Once the logo was nailed down, I built out the color palette, typography, and other brand elements to create a cohesive look and feel. Finally, I tested how the identity worked across different platforms and materials, making tweaks to ensure everything felt consistent and premium.

Brand Applications: Designed supporting brand assets like packaging mockups, business cards, hang tags, and digital previews to bring the identity to life.

Refinement & Delivery: Collaborated with the client for feedback, refined details, and delivered a complete brand pack including vector logos, guidelines, and usage mockups. Throughout the process, open communication and collaboration with the client helped shape the final design into something we were both proud of.

The new Zorah brand identity successfully captures the essence of a luxury label that appeals equally to men and women. The clean and sophisticated logo, combined with a balanced color palette and modern typography, gives the brand a timeless yet fresh look.

The client was thrilled with how the design communicated strength, elegance, and inclusivity without leaning too heavily into typical gendered styles. The identity works seamlessly across packaging, digital platforms, and physical products, setting a strong foundation for Zorah’s growth in the luxury market.

This project reinforced the importance of collaboration and staying true to the brand’s core values throughout the design process.