Aryan Rustagi

What does Chemical Intelligence look like beyond data, numbers, and chemical formulas? 🤔 That was the question I kept coming back to with Kimia Chemical Intelligence is their term, a category they're defining. The pioneers. The design had to sit somewhere between heritage...

Kimia came out of stealth earlier this month. For this brand, we had to find a visual language for Chemical Intelligence - a category that doesn't really exist yet. No visual references. No precedent. Just the science, the founders, and a lot of iterations until it...

I've believed one thing since I first picked up design: it's one of the best ways to have a tangibly positive impact on people who rarely get access to it. I remember the first project where that clicked, working on something that wasn't for a brand or a product, but for people...

A new brand identity we are working on for a service based bussiness! Keeping it simple