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Kimia came out of stealth earlier this month.
For this brand, we had to find a visual language for Chemical Intelligence - a category that doesn't really exist yet. No visual references. No precedent. Just the science, the founders, and a lot of iterations until it clicked.
Brand. Website. Animations. Design system. All built from scratch.
Super proud of where we landed.
Check it out here: https://kimia.ai/
Thank you! A month in the making
Love this!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Exploring AI + Branding as a UX/Product Designer
Recently, I was exploring logo ideas for a client who is planning to launch a cloud kitchen brand called Pet Pooja.
Instead of starting directly with traditional iterations, I experimented with multiple visual explorations using Google Stitch — testing different typography styles, compositions, visual identities, and brand directions.
After several iterations, AI helped me achieve a logo direction that perfectly matched the brand vision: warm, homely, modern, and food-focused 🍲✨
What I learned from this process:
• AI can significantly speed up visual exploration and branding ideation
• Prompt engineering plays a huge role in getting meaningful outputs
• But most importantly — AI is only effective when the designer has strong reasoning behind every design decision
As UX/Product Designers, our real value is not just creating visuals. It’s understanding:
Why this typography?
Why this color palette?
Why this visual style?
How does it emotionally connect with users and the brand story?
AI can generate options but thoughtful design rationale is what transforms an idea into a meaningful brand identity.
Glad that the client really loved the final direction ❤️
Open to collaborations in:
• UX/Product Design
• Brand Identity & Brand Kits
• Logo Design
• Website Design
• Mobile App Design
• Dashboard Design
Would love to hear your thoughts on how AI is changing the creative workflow for designers...
#UXDesign #ProductDesign #BrandIdentity #LogoDesign #AIForDesigners #PromptEngineering #GoogleStitch #UIDesign #Branding #CloudKitchen #DesignThinking #Figma
Brand Identity for KORAX - A Web 3.0 Fintech Startup.
#branding #
This is so clean
Beautiful things grow where they're not supposed to. 🌿🏚️ Same prompt. ChatGPT vs Leonardo. Completely different worlds. Which AI actually felt the vibe? Left or Right? 👇
3 voted
50%
3 voted
50%
6 votes
Closed
I love ChatGPT, so clean
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