Muhammad Abdullah

In geology, strata are layers laid down over time, each one holding the rest. That’s exactly what an enterprise platform should feel like.

I designed the brand identity for Strata, a SaaS platform that connects fragmented systems, data, workflows and teams. The name already...

Enterprise software is rarely complex because of one system. It’s complex because nothing talks to anything else.

I designed the brand identity for Strata, an enterprise SaaS platform that connects fragmented systems, data, workflows and teams. The idea: “Every layer, working as...

Strata’s brand runs on one colour, one shape and one rule. Restraint was the strategy.

I designed the brand identity for Strata, an enterprise SaaS platform that connects fragmented systems, data, workflows and teams. A product that removes chaos can’t have a chaotic brand, so...

Every integration platform draws its brand from nodes and connecting lines. Strata is built from layers instead.

I designed the brand identity for Strata, an enterprise SaaS platform that unifies fragmented systems, data, workflows and teams. Its products sit on top of each other...