Muhammad Abdullah

Strata’s brand runs on one colour, one shape and one rule. Restraint was the strategy.

I designed the brand identity for Strata, an enterprise SaaS platform that connects fragmented systems, data, workflows and teams. A product that removes chaos can’t have a chaotic brand, so...

In geology, strata are layers laid down over time, each one holding the rest. That’s exactly what an enterprise platform should feel like.

I designed the brand identity for Strata, a SaaS platform that connects fragmented systems, data, workflows and teams. The name already...

Every integration platform draws its brand from nodes and connecting lines. Strata is built from layers instead.

I designed the brand identity for Strata, an enterprise SaaS platform that unifies fragmented systems, data, workflows and teams. Its products sit on top of each other...

Enterprise software is rarely complex because of one system. It’s complex because nothing talks to anything else.

I designed the brand identity for Strata, an enterprise SaaS platform that connects fragmented systems, data, workflows and teams. The idea: “Every layer, working as...