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In geology, strata are layers laid down over time, each one holding the rest. That’s exactly what an enterprise platform should feel like.
I designed the brand identity for Strata, a SaaS platform that connects fragmented systems, data, workflows and teams. The name already carried the idea, so the identity makes it visible: “Every layer, working as one.”
Logo: Five stacked layers forming a subtle S, solid like rock and arranged for motion.
Principle: “Complexity, organized into movement” turns a dense product story into something calm.
Palette: Strata Blue #2447F9, near-black #02040C and white. Flat colour only, so every layer stays distinct.
Layout: Modular grids and architectural spacing that build pages the way strata build ground, in order.
Imagery: Portraits washed in Strata Blue, with light streaming through, putting people at the centre of the system.
A good name sets up the brand. The identity has to prove it.
If your SaaS or B2B platform needs a brand as solid as its infrastructure, let’s talk.
#BrandIdentity #SaaSBranding #TechBranding #LogoDesign
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If you sell e-bikes, repairs and rentals, your brand should feel energetic before the customer even walks into the shop.
That was the challenge behind eStar Rides.
The brand needed to feel modern, confident and instantly recognizable across both physical locations and digital touchpoints.
So the identity was built around:
🟠 High-energy orange for visibility and impact
🔵 Deep electric blue for trust and technology
⭐ A bold star-led symbol for direction and recall
🔤 Custom typography with a strong, performance-driven feel
📱 A visual system designed to stay consistent everywhere
Then the identity was carried across:
Storefront signage
Retail environments
Website
Social media
Merchandise
Water bottles
Wearables
Campaign graphics
Digital applications
The goal was not just to make eStar Rides look modern.
It was to make the brand feel established, distinctive and ready to compete.
Because strong mobility branding should communicate:
Energy.
Freedom.
Confidence.
Reliability.
Before a customer even starts comparing options.
eStar Rides
Built for the ride.
What gives the brand the strongest presence?
A. The orange + blue palette
B. The custom wordmark
C. The storefront applications
D. The complete visual system
Drop A, B, C or D below.
If you are building a mobility, automotive, e-bike, transportation or tech-driven service brand and your visuals still feel generic, send me a message.
I help businesses build identities that feel more recognizable, credible and commercially ready.
#BrandIdentity #MobilityBranding #AutomotiveBranding #VisualIdentity #LogoDesign #RetailBranding #CreativeDirection #TransportationBranding
e bikes need branding with this kind of energy,, most of them look like appliance brands
Two warm ups today, both might become full case studies:
Parlata: an audio-postcard service that records and archives local dialects. Every recording becomes a small printed card with a QR link.
MODULO: an Industrial IoT brand. Olive, navy, one wobbly blob.
One is warm and human. One is technical and playful. Which would you want to see go all the way?
31 voted
63%
18 voted
37%
49 votes
Closed
Love it
A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.
