Growth is not always about putting more users into the top of a funnel.
In my latest article, I explore growth loops and how actions such as collaboration, sharing, creation, referrals, and contribution can turn existing product usage into the next cycle of growth.
The interesting...
artalisajid.medium.com
Growth Does Not Always Come From a Bigger Funnel. Sometimes the Product Creates Its Own Next User.
Most product teams think about growth as a funnel.
Users don’t explore products randomly. They follow clues.
If a button, label, or section doesn’t clearly show what will happen next, users hesitate or ignore it.
That clarity the small signals that guide users forward is called information scent.
When the scent is strong, users...
Daily Practical UX Quiz - 42
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