A/B testing is not just about finding which version gets more clicks.
The useful part is understanding what behaviour you are trying to change, why you believe the design will change it, and whether the result actually improves the product beyond one metric.
Growth is not always about putting more users into the top of a funnel.
In my latest article, I explore growth loops and how actions such as collaboration, sharing, creation, referrals, and contribution can turn existing product usage into the next cycle of growth.