People don’t journal for productivity. They journal to feel safe.
To breathe. To slow down. To hear themselves.
In this gamified diary app, I didn’t design another blank page —
I designed a soft ritual that holds you gently when your head is loud.
The mascot isn’t for cuteness it’s empathy in UI form.
It celebrates tiny wins, comforts you on difficult days,
and makes reflection feel light instead of heavy.
💛 Instant mood check
💛 Supportive streaks
💛 Self-expression themes
Growth hack: people don’t stay for features.
They stay for how the product makes them feel.
Not gamification.
Emotional architecture.
Sometimes design shouldn’t push you.
It should hold you.
I build products people don’t abandon.
#mobileappdesign #gamifieddesign #pastelui #mentalhealthdesign #diaryapp #growthdesign #behavioraldesign #asoldesign
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99% of designers measure pixels.
1% measure retention and revenue.
If design can’t change behavior – it’s decoration.
If product doesn’t build habits – it dies.
Pretty UI doesn’t retain users.
Progress does.
Momentum does.
Transformation does.
In this Learning Hub case I used AARRR as a growth engine.
📍 Acquisition
Clarity that converts in 3 seconds
📍 Activation
First win in 60 sec
📍 Retention
Empathy based streaks and rituals
📍 Revenue
Paywall at emotional peak
📍 Referral
Progress worth sharing
Results
+18% onboarding start
+31% first lesson activation
+27% D3 retention
+22% trial → paid
+11% organic referrals
This is not UI work.
This is Growth Design.
✨ Trusted by Spotify, Meta, Coopah, Blush Design
📩 Book a consultation to identify growth opportunities