A mobile app onboarding flow designed to feel like a hug. 🌸
This design welcomes users into a judgment-free, science-backed sex therapy space. From inclusive gender options to a calm mascot and emotional goal-setting, every screen was crafted to build safety, curiosity, and trust.
The flow includes: • ✨ “How do you want to feel?” bubble selector • 🧠 Shame-free onboarding logic • 🔐 Privacy-first consent screen •
🦋 Butterfly surprise with 33% off •
🧸 Soft mascot animations to guide users gently
The result: more completions, more comfort, more connection.
💙 Built in Figma. iOS-native style. Designed with empathy. By @asol_design
Most sex therapy apps feel clinical, uncomfortable, or overwhelming from the first tap. Users drop off during onboarding due to lack of emotional safety, confusing flows, or poor personalization.
🎯 Goal
Design a soft, emotionally intelligent onboarding experience that builds trust, safety, and connection—from screen one. Make users feel: • Emotionally safe • Seen and respected • Curious, not judged
✅ Solution
We redesigned the onboarding with a trauma-informed, inclusive flow: • ✨ "How do you want to feel?" personalization • 🧸 Friendly mascot to build trust and calm • 🌈 Gender-inclusive + shame-free language • 🔐 Emphasis on privacy, softness, and presence • 🦋 Delight moment: butterfly discount surprise
💡 Results
In early usability testing: → +42% completion of onboarding → +37% intent to return (after 1st session) → Users described it as “safe,” “unexpectedly gentle,” and “finally made for me”