A mobile app onboarding flow designed to feel like a hug. πΈ
This design welcomes users into a judgment-free, science-backed sex therapy space. From inclusive gender options to a calm mascot and emotional goal-setting, every screen was crafted to build safety, curiosity, and trust.
The flow includes: β’ β¨ βHow do you want to feel?β bubble selector β’ π§ Shame-free onboarding logic β’ π Privacy-first consent screen β’
π¦ Butterfly surprise with 33% off β’
π§Έ Soft mascot animations to guide users gently
The result: more completions, more comfort, more connection.
π Built in Figma. iOS-native style. Designed with empathy. By @asol_design
Most sex therapy apps feel clinical, uncomfortable, or overwhelming from the first tap. Users drop off during onboarding due to lack of emotional safety, confusing flows, or poor personalization.
π― Goal
Design a soft, emotionally intelligent onboarding experience that builds trust, safety, and connectionβfrom screen one. Make users feel: β’ Emotionally safe β’ Seen and respected β’ Curious, not judged
β Solution
We redesigned the onboarding with a trauma-informed, inclusive flow: β’ β¨ "How do you want to feel?" personalization β’ π§Έ Friendly mascot to build trust and calm β’ π Gender-inclusive + shame-free language β’ π Emphasis on privacy, softness, and presence β’ π¦ Delight moment: butterfly discount surprise
π‘ Results
In early usability testing: β +42% completion of onboarding β +37% intent to return (after 1st session) β Users described it as βsafe,β βunexpectedly gentle,β and βfinally made for meβ
Designed soft, inclusive onboarding UX/UI with emotional mapping, gender-neutral flows, personalization, and mobile-first design to boost trust and retention.