AI Email Generator Redesign for UDDA

📬 AI Email Generator – Chrome Extension & Mobile App (UDDA Redesign)

Challenge: How do you build trust in an AI tool that requests Gmail access, while guiding users to write better prompts and delivering an instant AHA moment?

✨ Growth-Driven UX Solutions

🔒 1. Trust Trigger: Mascot as Emotional Anchor To reduce drop-off at Gmail permission stage, we introduced a friendly AI fox mascot. It appears at key points of interaction to increase comfort, guide actions, and humanize data access moments.

🎯 2. Prompt Coaching for Higher Output Quality Instead of a blank box, users are greeted with intent-based templates and editable examples, reducing anxiety and increasing input clarity — which boosts output quality and satisfaction.

🚀 3. AHA Moment & Retention Loop The first well-written email is the moment users see the value. We built a celebratory state and offered immediate next actions: ✔ Save as template ✔ Start another draft ✔ Sync to mobile — driving looped behavior

🧪 Design Tactics

💡 Onboarding transparency + mascot-assisted walkthrough

📥 Custom prompt coaching for input clarity

🧠 Micro-loop strategy to keep users moving forward

🎨 Visual storytelling with mascot to create emotional safety

🎨 Visual System

Clean, minimal interface paired with soft, engaging illustrations. Mascot appears in three emotional states (curious, helpful, proud) to match the user journey.

📊 Results (First 30 Days Post-Launch)

✅ +38% increase in Gmail permission completion (vs. previous onboarding)

✍️ 2.4× more prompts submitted with custom input vs. empty-field version

💬 78% of users completed at least one loopback action (template save or second email)

🔁 Return rate within 48 hours: 42% (up from 16%)

🦊 Mascot-rated “trust-enhancing” by 83% of users in feedback poll

Impact:This redesign turned a transactional email tool into a trustworthy, habit-forming assistant, increasing not just first-session success, but long-term retention — all through clear UX flows, emotional design, and strategic guidance.

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