A closer look at KEEPLI as a product mascot, not just a character.
Designed to support onboarding, guidance, emotional feedback, and meaningful moments inside a mobile app, then extend into stickers, branding, and physical keepsakes.
Over the past 3 years, Iβve created several mascots for mobile apps.
The key lesson: a mascot should never be decoration.
It should guide, reassure, celebrate, and become part of the productβs voice.
Iβm now preparing KEEPLI for the Recraft Γ Contra Mascot Challenge β not as one...
Built for better habits, not boring tracking π±
A gamified wellness experience that turns nutrition, progress, and daily routines into something users actually want to return to.