Role:

As the Senior UX/UI designer, I implemented the design of a gamified diary app tailored for a startup in the USA. My responsibilities included crafting the user experience from concept through to execution, incorporating user-centered design principles, and integrating engaging and personalized features.

Project Goal:

The goal was to innovate the daily diary-keeping process by creating an iOS app that blends personal journaling with gamification and well-being tools, thereby boosting user engagement and mental health.

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User Research:

Conducted to understand the journaling behavior and preferences of potential users, identifying demands for personalization and ease of use.

Persona Creation:

Developed user personas representing our diverse target audience, focusing on varying user needs and technological aptitudes.

User Flow and Prototyping:

Mapped out user flows to optimize the journey through the app and created prototypes to refine navigation and interactive elements.

User Interface Design:

Designed a customizable UI that allows users to choose from multiple color themes and adjust settings to suit personal tastes.

Prioritized a clean, engaging design with easy-to-use interfaces and calming visuals to encourage daily usage.

Key Features:

Personalized Diary Character: Users personalize a character that grows with their journaling and activity within the app.

Custom Calendar and Color Themes: Integrates a calendar for tracking and features multiple color themes to personalize the app’s look and feel.

Gamification Elements: Rewards, challenges, and achievement systems encourage consistent app engagement.

Well-being Tools: Includes goal setting, daily horoscopes, and meditation to support users’ mental health.

Outcomes and Reflection:

User Engagement: Showed a marked increase in daily log-ins and interaction, thanks to the personalized and gamified approach.

Feedback and Iterations: Received positive feedback on personalization options and user-friendly design, guiding iterative improvements and new features.

This project illustrates the power of integrating personalization and gamification into everyday apps to create engaging, user-focused experiences that drive regular engagement.

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