A website footer doesn’t have to be an afterthought.
For this section, I worked on bringing together three different moments of the page: the technology stack, the final conversion CTA, and the footer navigation.
The challenge was keeping a fairly information-heavy section...
Designing a data platform that feels as structured as the product itself.
For this landing page concept, I explored a visual language built around clarity, structure, and controlled visual noise.
The grid system creates a strong foundation, while the blue modular shapes bring in a...
This is what the process actually looks like.
Hundreds of frames, explorations, dead ends, iterations, and tiny details scattered across one very chaotic Figma canvas.
The polished screens are only the final 10% of the work.
The messy 90% is where most of the thinking happens.
Designed the campaign creation and filtering experience for PropelMatch's vendor portal.
Campaign setup is the most critical flow in this product — if vendors don't complete it, the whole platform stops working for them. So every field needed to feel intentional, not overwhelming.
