Designed the campaign creation and filtering experience for PropelMatch's vendor portal.

Campaign setup is the most critical flow in this product — if vendors don't complete it, the whole platform stops working for them. So every field needed to feel intentional, not overwhelming.

What I focused on: → Character counters on text fields — removes anxiety about "how much should I write?" → Visual chip selectors for company size — faster than dropdowns, clearer than radio buttons → Pain points, reasons to meet, qualifying questions — structured in threes to prevent over-thinking → Campaign Summary panel stays sticky on the right — live status + key metrics always visible → ICP tags are dismissible chips — easy to edit without breaking the flow

The best form design is the one the user doesn't notice.