This is what the process actually looks like.
Hundreds of frames, explorations, dead ends, iterations, and tiny details scattered across one very chaotic Figma canvas.
The polished screens are only the final 10% of the work.
The messy 90% is where most of the thinking happens.
Designed the campaign creation and filtering experience for PropelMatch's vendor portal.
Campaign setup is the most critical flow in this product — if vendors don't complete it, the whole platform stops working for them. So every field needed to feel intentional, not overwhelming.
I explored three seasonal variations of the same mark: Christmas, Halloween, and Valentine’s Week. The core identity stays consistent while the details change with the occasion.
That balance between brand recognition and playfulness is what I was experimenting with here.
Which one feels like the strongest seasonal adaptation to u?
Designing for complexity without making it feel complicated.
This campaign workspace brings a lot of information together — targeting, messaging, ICPs, qualifying questions, and performance — while keeping the hierarchy easy to scan.
The goal was simple: make a data-heavy workflow...
