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A website footer doesn’t have to be an afterthought.
For this section, I worked on bringing together three different moments of the page: the technology stack, the final conversion CTA, and the footer navigation.
The challenge was keeping a fairly information-heavy section structured while still giving the brand some personality. The modular tech cards handle the information hierarchy, while the character illustrations add a lighter visual touch near the footer.
I especially liked using the CTA as a transition point between the product-focused content and the more functional footer.
What do you think makes a strong website footer: clarity, personality, or a strong final CTA?
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