Pro
Andrea DiNardo
Helping brands find their voice & use it well
- $25k+
- Earned
- 14x
- Hired
- 5.00
- Rating
- 302
- Followers
Firsthand: Strategic Brand Repositioning & Voice Development
20
673
Paloma: Brand Voice + Landing Page Copy
27
345
Firsthand: Email & Content Strategy
0
41
BoomPop: Blog + Editorial Content
0
6
Not another dating app…
Because we all deserve better than endless swiping, unclear intentions, and a sea of red flags.
Paloma set out to cut through the noise (and the stigma) with a platform built for people who are actually relationship-ready. I led brand voice, messaging, and early site copy to help them show up with purpose—and a little bit of edge.
→ Check it out on Contra (https://contra.com/p/rmLEQMq2-paloma-brand-voice-landing-page-copy?r=andreajdinardo)
6
36
558
In a world of logos, some brand mark appreciation ❤️
While working with Firsthand, we set out to create a brand that felt warm, textured, and approachable—something that would pull you in.
This mark became the embodiment of that feeling: a blend of visual storytelling and our tagline, “In your nature. For your nature.”
A tiny detail, but one that ties the brand’s whole ethos together.
5
40
438
Chain React: Email Marketing & Content Strategy
3
63
Just wrapped on copy for a SoCal destination, and it’s been a good reminder:
You’re not just writing about a place. You’re trying to make someone feel like they’re already there. The salt in the air. The neighborly nod. The sun-drenched afternoons.
Good brand writing doesn’t describe, it whisks you away 🌀
Here’s a little sneak peek
23
258
BoomPop: UX & Marketing Copywriting
1
33
Valon: Tone of Voice & Creative Strategy
2
83