This brand gets ~2.8M visitors a month.
They're doing an estimated ~$10.5K in sales a day.
But the estimated AOV is ~$5.
That's very low.
So I dug into their product page to find out why.
And I found a few mistakes that are leaving a lot of money on the table.
As a CRO, I couldn't...
I saw a Dog is Human ad in my Facebook feed.
"Itchy dog?"
So I clicked.
And I landed on a page that opens with "DM-01™ Daily Multivitamin."
The ad sold itch relief. The page sold a multivitamin.
So I started digging.
According to traffic tools (estimates, not their real numbers):
1.22M...
I removed a "Watch out for cheap replicas" box from this page.
It was costing the brand sales.
Every shopper has two brains:
The Gator wants it easy.
The Judge looks for a reason to leave.
A warning right above the buy button wakes the Judge up at the worst moment.
What else I...
