AL Foysal

Selling dog food copy on a dog paw page. That's what this PawPadsRx product page was doing before the redesign. The bullet points read: → "Perfect for sensitive tummies" → "Supercharge immunity system" → "Bursting with protein, vitamins, and minerals" On a product that...

Designed and built a listicle landing page for a nootropic hydration brand that had to sell a new product in a crowded supplement space. 6 sections. Every one designed to kill a specific objection. Cold traffic to subscriber, no fluff in between.

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A DTC supplement brand had a Shopify product page. Clean design. Nice product photos. Decent reviews. But it was built like every other Shopify product page — because it WAS just a Shopify product page. Here's the problem: A product page and a landing page are NOT the same...

Turned a 1.5% CVR into 2.5% in 15 days. Here's what was broken.

Natural Catch had 88K+ reviews and shelf space at Whole Foods. But their landing page wasn't converting.

I found 6 conversion killers:

→ Best proof points buried below the fold → Fear-based copy with no resolution →...