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A DTC supplement brand had a Shopify product page.
Clean design. Nice product photos. Decent reviews.
But it was built like every other Shopify product page — because it WAS just a Shopify product page.
Here's the problem:
A product page and a landing page are NOT the same...
Turned a 1.5% CVR into 2.5% in 15 days. Here's what was broken.
Natural Catch had 88K+ reviews and shelf space at Whole Foods. But their landing page wasn't converting.
I found 6 conversion killers:
→ Best proof points buried below the fold
→ Fear-based copy with no resolution
→...
Most DTC brands think a "pretty" website will fix their conversion issues.
They spend thousands on aesthetics, but 5 seconds after a visitor lands, they bounce.
I just finished building this new page for Muss Health (Figma -> Replo).
It isn't just a design; it's a...
$10K in ads. $0 in conversions.
I thought the ads were broken.
Wrong audience. Wrong copy. Wrong funnel.
Turns out — it wasn’t the ads.
It was the landing page.
The ad sold transformation.
The page sold information.
Once I fixed that disconnect —
sales tripled.
Most people optimize...
