Alex Aperios

Recently worked on a project for https://joindawn.com/ on the release of their new product. Hired by my friend https://x.com/hunterthompson to create the initial logo and creative direction. He always brings me great projects that give me room to really push the logo and...

Always incredibly satisfying putting all my work together as a collection. Behind every rebrand and every refresh are 100 different iterations and hours of frustration. Some ideas work, some don't, but it's all necessary work, because without the experiments, we'd never find...

With every branding project, I design and present 2–3 different options for my clients, sometimes even one is enough when the vision is crystal clear. The reason I show more? I like to push myself more creatively to explore beyond what's safe and normal. A client might think...

Some weeks, I'm helping a founder launch an AI product. The next, I'm rebranding a media company or a creative studio. No two projects look the same. That's intentional. Same studio. Completely different stories. A brand isn't a template; it's a reflection of what a business...