Alex Aperios

Energy Central case study now live! If you would love a closer look go Check it out 😃

You'll see a closer look at the logo, colour, type, textures and images. And a fun fact, all textures were created using Paper App. First time for us ditching Photoshop for a project. Oh, and I shared some of the previous ideas we also presented to the client.

Most of the work I share early in a project is meant to feel a little uncomfortable. Not bad, just bold. Pushed further than the brief asked, into territory the client didn’t quite realise they were ready for. I never go too safe early on. It’s easier to pull things back than...

Hard not to love this job when you get to create work like this with founders every day. I don’t know how to do it any other way than all in. That means pushing past scope. Spending extra time on the detail no one asked for. Perfecting the one element that elevates everything...