A closer look at the identity we designed for the Rylo rebrand. I teamed up with @hunterthompson (https://x.com/hunterthompson) to shape the logo, typography, icon system, colour palette, and full visual identity. Rylo came to us with a strong foundation, but the existing identity felt a little to clinical and lacked the personality to match the product. So we rebuilt the logo and icon system around Rylo's core purpose: a letterform, an audio waveform, and two opposing shapes representing communication, all in one simple, distinctive mark. That mark became the engine of the system, driving the wave patterns, graphic language, motion, and supporting assets into one cohesive identity. One of those projects where a single idea grows into an entire visual language. Loved every minute. Huge congrats to Rylo on raising $100M and making communication more accessible for those who need it most

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Brand Identity Design for Energy Central

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I've been lucky to be featured in a few books over the years, but when David Airey asked me to be in his new book, I jumped at the chance! I've been a huge fan of his previous work, two of which I own. Identity Designed: The Process Identity Designed So, to be in his new 'Logo Design Love - A Guide to Creating Iconic Brand Marks' is nothing short of awesome! If you're not already familiar with his, I recommend getting at least one. His books are the kind you buy for yourself and then end up gifting to everyone you know. Identity Designed and Identity Designed: The Process are industry staples that shaped how alot of us think about brand identity. And if that wasn't enough, I'm placed right next to Paula Scher! I had to read that twice. 🙏 I can't wait to dig through these pages!

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Brand Identity Creation for Social Reserv App

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Alex Aperios

Creative Director & Branding Expert