Alex Aperios

Most of the work I share early in a project is meant to feel a little uncomfortable. Not bad, just bold. Pushed further than the brief asked, into territory the client didn’t quite realise they were ready for. I never go too safe early on. It’s easier to pull things back than...

Hard not to love this job when you get to create work like this with founders every day. I don’t know how to do it any other way than all in. That means pushing past scope. Spending extra time on the detail no one asked for. Perfecting the one element that elevates everything...

I feel like I say this all the time, but I mean it. This is one of my favourite projects to date!

@EnergyCentral gave us the room to go bold, editorial, expressive, and not play it safe. Also got to have a good play using

@paper with textures for this one. Will be uploading the visuals to our website for a closer look this week.

For Energy Central, I also took a much bolder approach for one of the ideas. For every project, I always push one idea that sits at the bolder end of the scale. It probably won't make the final cut, but elements of it usually do. The reason I do it? Presenting only "safe"...