Aishwarya Joshi

Beyond the logo... stuff brand actually needs to function. Last post covered the foundation, But... A logo sitting in a folder doesn't do much. Where a business card people keep, a pitch deck that closes deals, materials that create brand positioning. That's when brand starts...

Client came to me for a logo, But... I make sure every client I accept gets strong brand foundation, so I never stop at logo.
 I Started with market research for this AI Translation Company and diving into the brand's background. Explored a few logo concepts and landed on one...

𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 ≠ 𝐁𝐨𝐫𝐢𝐧𝐠 I had chance to work on UI/UX for Monjin, a talent assessment platform that needed to feel 𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞. The challenge? Design for a global, young audience while keeping it professional enough for...

𝐈𝐧 𝐥𝐚𝐬𝐭 𝐩𝐨𝐬𝐭 𝐈 𝐬𝐡𝐨𝐰𝐞𝐝 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐛𝐞𝐟𝐨𝐫𝐞/𝐚𝐟𝐭𝐞𝐫 𝐨𝐟 𝐋𝐞𝐨𝐧𝐢𝐝𝐚𝐬 𝐥𝐨𝐠𝐨 𝐫𝐞𝐟𝐫𝐞𝐬𝐡 𝐚𝐧𝐝 𝐚 𝐥𝐨𝐭 𝐨𝐟 𝐲𝐨𝐮 𝐯𝐨𝐭𝐞𝐝 𝐟𝐨𝐫 𝐫𝐞𝐝𝐞𝐬𝐢𝐠𝐧! as promised here's the complete brand system we built: → Refined logo that respects their...