I attended eChai Marketing Strategies Meetup in Pune, it was genuinely one of those rooms where you leave thinking differently.
Panelists broke down what actually drives brand growth: iconic campaigns, strategic content, community led strategy, SEO, analytics.
This was kind of conversation that reminds you how much lives beyond the design file.
šš šš¢š¬šš®š¬š¬šš š”šØš° šš”š š¦šØš¬š š¦šš¦šØš«ššš„š šš«šš§šš¬ šš«šš§'š š£š®š¬š š©š«šššš², šš”šš² šš«š š¬šš«šššš š¢š. As a designer, hearing that validated from the marketing side hits differently.
Biggest learning?
Great branding and great marketing aren't two separate things.
One positions the brand, the other amplifies the brands message.
šš®š„š„ šš”šš¦ šš©šš«š šš§š ššØšš” š¬š®šššš«.
If you're building a brand, the visual identity & marketing strategy need to speak the same language from day one.
šš”šš'š¬ šš±šššš„š² š”šØš° š šš©š©š«šØššš” š©š«šØš£ššš.
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