Aishwarya Joshi
Designs that start with Concept, End with Impact.
New to Contra
Aishwarya is ready for their next project!
๐๐ซ๐จ๐๐๐ฌ๐ฌ๐ข๐จ๐ง๐๐ฅ โ ๐๐จ๐ซ๐ข๐ง๐
I had chance to work on UI/UX for Monjin, a talent assessment platform that needed to feel ๐๐ซ๐๐๐ข๐๐ฅ๐ ๐๐ฎ๐ญ ๐ง๐จ๐ญ ๐๐จ๐ซ๐ฉ๐จ๐ซ๐๐ญ๐.
The challenge? Design for a global, young audience while keeping it professional enough for serious hiring decisions.
What we did:
โ Custom infographics that actually explain thingsโจ โ Fresh, contemporary UIโจ โ Color palette with energyโจ โ UX that improves navigationโจ โ Illustrations elements with personality
The result: A platform that looks as smart as it works.
We designed focusing on ๐ธ๐ฉ๐ฐ ๐ข๐ถ๐ฅ๐ช๐ฆ๐ฏ๐ค๐ฆ ๐ช๐ด, not just what content is.
๐๐๐๐ ๐ ๐ฐ๐๐๐ฌ๐ข๐ญ๐? ๐๐๐ญ'๐ฌ ๐๐๐ฌ๐ข๐ ๐ง ๐ข๐ญ.
๐ง DM to discuss your project
๐
February project booking slots closing soon
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๐๐ง ๐ฅ๐๐ฌ๐ญ ๐ฉ๐จ๐ฌ๐ญ ๐ ๐ฌ๐ก๐จ๐ฐ๐๐ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ ๐๐๐๐จ๐ซ๐/๐๐๐ญ๐๐ซ ๐จ๐ ๐๐๐จ๐ง๐ข๐๐๐ฌ ๐ฅ๐จ๐ ๐จ ๐ซ๐๐๐ซ๐๐ฌ๐ก ๐๐ง๐ ๐ ๐ฅ๐จ๐ญ ๐จ๐ ๐ฒ๐จ๐ฎ ๐ฏ๐จ๐ญ๐๐ ๐๐จ๐ซ ๐ซ๐๐๐๐ฌ๐ข๐ ๐ง! as promised here's the complete brand system we built:
โ Refined logo that respects their history while feeling current
โ Color palette and typography that actually scale
โ Business cards, letterheads, and all the everyday touchpoints
โ Brand guidelines so the team can stay consistent without guessing
๐๐จ๐ญ ๐ ๐๐ซ๐๐ง๐ ๐ญ๐ก๐๐ญ'๐ฌ ๐จ๐ฎ๐ญ๐ ๐ซ๐จ๐ฐ๐ง ๐ข๐ญ๐ฌ ๐ฅ๐จ๐จ๐ค? Hit me up. We can evolve it without losing what you've already built in industry.
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I designed this brand identity a while back.
The client? A platform connecting hosts with guests, think Airbnb vibes but BOLD
The brief was clear:
๐๐ฎ๐ข๐ซ๐ค๐ฒ, ๐๐ซ๐ข๐๐ง๐๐ฅ๐ฒ & ๐ฎ๐ง๐๐ฉ๐จ๐ฅ๐จ๐ ๐๐ญ๐ข๐๐๐ฅ๐ฅ๐ฒ ๐๐ฑ๐ฉ๐ซ๐๐ฌ๐ฌ๐ข๐ฏ๐. This wasn't your typical corporate hospitality brand, the target audience is young, modern.
So here's what I designed:
1. Simple, memorable logomark
2. Vibrant color palette
3.Expressive typography
4.Custom brand patterns
5.Complete brand guidelines
The result? A brand identity that feels as exciting as the spaces it showcases.
๐๐ก๐๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐ฐ๐๐ง๐ญ๐ฌ ๐๐ง๐๐ซ๐ ๐ฒ ๐๐ง๐ ๐๐ฎ๐ญ๐ก๐๐ง๐ญ๐ข๐๐ข๐ญ๐ฒ, ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐๐ง๐ ๐๐๐ง'๐ญ ๐ฉ๐ฅ๐๐ฒ ๐ข๐ญ ๐ฌ๐๐๐.
Building something bold? Let's design a brand that matches your vision.
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Packaging isn't just how your product looks, it's your product's first pitch to the market.
Challenge for this project was designing for a worldwide audience while keeping an authentic Indian touch blending with modern, global appeal.
The goal was to create packaging that honors its roots but speaks a universal language through clear brand differentiation, audience focused design & a scalable system for both digital and physical markets.
You can see the full project breakdown on my portfolio/here on my Contra profile.
https://aishwaryadesigns.framer.website/
If you're launching an FMCG or D2C brand or feel like your current packaging isn't quite hitting the mark, I'd love to chat about creating packaging that sells before a word is spoken.
Currently collaborating with founders and growing brands, always open to new projects!
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Rian AI | Brand identity & UI design
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Monjin | Brand identity & UI design
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Avika's | Brand identity & Packaging design
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