Aishwarya Joshi
Designs that start with Concept, End with Impact.
New to Contra
Aishwarya is ready for their next project!
Beyond the logo... stuff brand actually needs to function.
Last post covered the foundation, But...
A logo sitting in a folder doesn't do much. Where a business card people keep, a pitch deck that closes deals, materials that create brand positioning. That's when brand starts working for you.
When it all matches, That's when people start remembering the brand.
Need this designed? Hit me up.
3
2
28
Client came to me for a logo, But...
I make sure every client I accept gets strong brand foundation, so I never stop at logo.โจ
I Started with market research for this AI Translation Company and diving into the brand's background. Explored a few logo concepts and landed on one that actually reflected their services and core values.
From there: color palette, typography system, logo variations.
That's the essentials. But I also worked on their extended identity.
more on that coming soon. Stay tuned.
Need this? Hit me up.
3
55
๐๐ซ๐จ๐๐๐ฌ๐ฌ๐ข๐จ๐ง๐๐ฅ โ ๐๐จ๐ซ๐ข๐ง๐
I had chance to work on UI/UX for Monjin, a talent assessment platform that needed to feel ๐๐ซ๐๐๐ข๐๐ฅ๐ ๐๐ฎ๐ญ ๐ง๐จ๐ญ ๐๐จ๐ซ๐ฉ๐จ๐ซ๐๐ญ๐.
The challenge? Design for a global, young audience while keeping it professional enough for serious hiring decisions.
What we did:
โ Custom infographics that actually explain thingsโจ โ Fresh, contemporary UIโจ โ Color palette with energyโจ โ UX that improves navigationโจ โ Illustrations elements with personality
The result: A platform that looks as smart as it works.
We designed focusing on ๐ธ๐ฉ๐ฐ ๐ข๐ถ๐ฅ๐ช๐ฆ๐ฏ๐ค๐ฆ ๐ช๐ด, not just what content is.
๐๐๐๐ ๐ ๐ฐ๐๐๐ฌ๐ข๐ญ๐? ๐๐๐ญ'๐ฌ ๐๐๐ฌ๐ข๐ ๐ง ๐ข๐ญ.
๐ง DM to discuss your project
๐
February project booking slots closing soon
2
47
๐๐ง ๐ฅ๐๐ฌ๐ญ ๐ฉ๐จ๐ฌ๐ญ ๐ ๐ฌ๐ก๐จ๐ฐ๐๐ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ ๐๐๐๐จ๐ซ๐/๐๐๐ญ๐๐ซ ๐จ๐ ๐๐๐จ๐ง๐ข๐๐๐ฌ ๐ฅ๐จ๐ ๐จ ๐ซ๐๐๐ซ๐๐ฌ๐ก ๐๐ง๐ ๐ ๐ฅ๐จ๐ญ ๐จ๐ ๐ฒ๐จ๐ฎ ๐ฏ๐จ๐ญ๐๐ ๐๐จ๐ซ ๐ซ๐๐๐๐ฌ๐ข๐ ๐ง! as promised here's the complete brand system we built:
โ Refined logo that respects their history while feeling current
โ Color palette and typography that actually scale
โ Business cards, letterheads, and all the everyday touchpoints
โ Brand guidelines so the team can stay consistent without guessing
๐๐จ๐ญ ๐ ๐๐ซ๐๐ง๐ ๐ญ๐ก๐๐ญ'๐ฌ ๐จ๐ฎ๐ญ๐ ๐ซ๐จ๐ฐ๐ง ๐ข๐ญ๐ฌ ๐ฅ๐จ๐จ๐ค? Hit me up. We can evolve it without losing what you've already built in industry.
1
54
I designed this brand identity a while back.
The client? A platform connecting hosts with guests, think Airbnb vibes but BOLD
The brief was clear:
๐๐ฎ๐ข๐ซ๐ค๐ฒ, ๐๐ซ๐ข๐๐ง๐๐ฅ๐ฒ & ๐ฎ๐ง๐๐ฉ๐จ๐ฅ๐จ๐ ๐๐ญ๐ข๐๐๐ฅ๐ฅ๐ฒ ๐๐ฑ๐ฉ๐ซ๐๐ฌ๐ฌ๐ข๐ฏ๐. This wasn't your typical corporate hospitality brand, the target audience is young, modern.
So here's what I designed:
1. Simple, memorable logomark
2. Vibrant color palette
3.Expressive typography
4.Custom brand patterns
5.Complete brand guidelines
The result? A brand identity that feels as exciting as the spaces it showcases.
๐๐ก๐๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐ฐ๐๐ง๐ญ๐ฌ ๐๐ง๐๐ซ๐ ๐ฒ ๐๐ง๐ ๐๐ฎ๐ญ๐ก๐๐ง๐ญ๐ข๐๐ข๐ญ๐ฒ, ๐ฒ๐จ๐ฎ๐ซ ๐๐ซ๐๐ง๐ ๐๐๐ง'๐ญ ๐ฉ๐ฅ๐๐ฒ ๐ข๐ญ ๐ฌ๐๐๐.
Building something bold? Let's design a brand that matches your vision.
2
4
220
Packaging isn't just how your product looks, it's your product's first pitch to the market.
Challenge for this project was designing for a worldwide audience while keeping an authentic Indian touch blending with modern, global appeal.
The goal was to create packaging that honors its roots but speaks a universal language through clear brand differentiation, audience focused design & a scalable system for both digital and physical markets.
You can see the full project breakdown on my portfolio/here on my Contra profile.
https://aishwaryadesigns.framer.website/
If you're launching an FMCG or D2C brand or feel like your current packaging isn't quite hitting the mark, I'd love to chat about creating packaging that sells before a word is spoken.
Currently collaborating with founders and growing brands, always open to new projects!
6
9
335
Rian AI | Brand identity & UI design
2
1
Monjin | Brand identity & UI design
1
2
Avika's | Brand identity & Packaging design
1
2