Aishwarya Joshi's Work | ContraWork by Aishwarya Joshi
Aishwarya Joshi

Aishwarya Joshi

Designs that start with Concept, End with Impact.

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Aishwarya is ready for their next project!

Followed by Dario V, Jere D, and Sara S

Pune, India

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Pune, India

A UI on paper is a promise. A UI in motion is proof. After completing Rian full rebrand (https://contra.com/p/6P3WXPFg-rian-ai-or-brand-identity-and-ui-design?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=aishwarya_joshi_visualdesigner), I Worked on the UI-UX for Rian's website translating their visual identity into every screen. I kept pain points they are solving, platform's key features and real use cases at the centre of every decision. Building something and need this kind of clarity? DM me.
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๐‹๐จ๐ ๐จ ๐ข๐ฌ ๐ฉ๐ฅ๐š๐ฒ๐Ÿ๐ฎ๐ฅ. ๐๐ซ๐จ๐œ๐ž๐ฌ๐ฌ ๐›๐ž๐ก๐ข๐ง๐ ๐ข๐ญ? ๐๐จ๐ญ ๐ฌ๐จ ๐ฆ๐ฎ๐œ๐ก. Happy Living needed a mark that felt warm, lively, upbeat, something you'd actually smile at. But behind that energy is a construction process that's anything but casual! That's the thing about good logo design, ๐…๐ฎ๐ง ๐ข๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐Ÿ๐ข๐ง๐š๐ฅ ๐ฆ๐š๐ซ๐ค. ๐“๐ก๐ž ๐ฐ๐จ๐ซ๐ค ๐ข๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐œ๐จ๐ง๐ฌ๐ญ๐ซ๐ฎ๐œ๐ญ๐ข๐จ๐ง. Launching a brand? Let's build it right. ๐ƒ๐Œ ๐ญ๐จ ๐๐ข๐ฌ๐œ๐ฎ๐ฌ๐ฌ ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐ฃ๐ž๐œ๐ญ
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โ€œ๐–๐ก๐š๐ญโ€™๐ฌ ๐ข๐ง ๐š ๐ง๐š๐ฆ๐ž?โ€- ๐–๐ข๐ฅ๐ฅ๐ข๐š๐ฆ ๐’๐ก๐š๐ค๐ž๐ฌ๐ฉ๐ž๐š๐ซ๐ž ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐จ๐จ๐ ๐๐ซ๐š๐ง๐ ๐๐ž๐ฌ๐ข๐ ๐ง. Yah...You read that correctly. Because if a brand needs its name spelled out every time to be recognised, the branding isnโ€™t doing its job. ๐“๐ก๐š๐ญ'๐ฌ ๐ญ๐ก๐ž ๐ฌ๐ญ๐š๐ง๐๐š๐ซ๐ ๐ฐ๐ž ๐ฌ๐ž๐ญ ๐Ÿ๐จ๐ซ ๐‹๐ž๐จ๐ง๐ข๐๐š๐ฌ ๐‚๐ซ๐š๐ง๐ž๐ฌ ๐ˆ๐ง๐๐ข๐š A mark bold and distinctive enough to stand on its own, even before the name is seen. ๐ˆ ๐ง๐ž๐ฏ๐ž๐ซ ๐๐ž๐ฌ๐ข๐ ๐ง โ€œ๐ฃ๐ฎ๐ฌ๐ญ ๐š ๐ฅ๐จ๐ ๐จโ€ ๐š๐ง๐ ๐ฆ๐จ๐ฏ๐ž ๐จ๐ง. I always suggest my clients to atleast build fundamental brand systems:Primary & secondary logos, Logo marks, Color palettes, Typography. ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐š ๐›๐ซ๐š๐ง๐ ๐ญ๐ก๐š๐ญ ๐ฌ๐ฉ๐ž๐š๐ค๐ฌ ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐ข๐ญ ๐ข๐ง๐ญ๐ซ๐จ๐๐ฎ๐œ๐ž๐ฌ ๐ข๐ญ๐ฌ๐ž๐ฅ๐Ÿ? ๐‹๐ž๐ญ'๐ฌ ๐๐ž๐ฌ๐ข๐ ๐ง ๐ข๐ญ. Brand identity projects open | DM to discuss.
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15 products, 1 brand family, 0 boring boxes. We started with research, what's already out there, where can we stand out?โ€จ Then got creative with strategy: Hexagonal bottles for honey (honeycombs, obviously). Jaggery-shaped boxes for jaggery. Windows where they made sense - honey, nuts, makhanas get creative cutouts to peek through. Products sensitive to light? Sealed tight. When we couldn't show the product, color did the talking. Launching products? Need packaging? Hit me up.
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