15 products, 1 brand family, by Aishwarya Joshi15 products, 1 brand family, by Aishwarya Joshi

15 products, 1 brand family,

Aishwarya Joshi

Aishwarya Joshi

15 products, 1 brand family, 0 boring boxes. We started with research, what's already out there, where can we stand out?
 Then got creative with strategy: Hexagonal bottles for honey (honeycombs, obviously). Jaggery-shaped boxes for jaggery. Windows where they made sense - honey, nuts, makhanas get creative cutouts to peek through. Products sensitive to light? Sealed tight. When we couldn't show the product, color did the talking. Launching products? Need packaging? Hit me up.
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Posted Mar 18, 2026

15 products, 1 brand family, 0 boring boxes. We started with research, what's already out there, where can we stand out?
 Then got creative with strategy: H...