Victor Abayomi's Work | ContraWork by Victor Abayomi
Victor Abayomi

Victor Abayomi

Designing brands that sell, not just look good

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Cover image for ÉLAN NOIR — Branding
ÉLAN NOIR — Branding
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WINK — Playful Packaging Design for a Functional Beverage Brand
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Cover image for SOLÈNE Packaging Identity for Face, Hair & Body
SOLÈNE Packaging Identity for Face, Hair & Body
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Cover image for A packaging-first identity for a
A packaging-first identity for a SKU personal care line, designed to read as one brand across a cleansing gel, shampoo, body cream, lotion pump, mini jar, and stick. Challenge: Personal care ranges usually fracture into a different look per format — a bottle brand, a jar brand, a tube brand. Solene needed one visual system flexible enough to hold all six together as a single, recognizable range. Approach: A single warm terracotta gradient scales across every format and size, anchored by a clean serif/sans wordmark and a small diamond mark. "A secret to glowing skin" carries the emotional promise; "gentle and unique" does the functional positioning work directly on-pack. Deliverables: Logo & wordmark · Packaging system · OOH ad concept · Lifestyle & shelf mockups
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