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If you are a founder looking for fresh brand strategy, or a fellow creative interested in packaging design for CPG and lifestyle brands, make sure to hit follow. There is...
A founder came to me recently with a brand that looked great. Clean logo, nice colors, solid packaging mockups. And it still wasn't converting.
This happens more than people think. Here's the pattern I keep seeing:
The identity was built around what the founder liked, not what the...
Most brand refreshes fail for the same reason: they start with "make it look better" instead of "what does this actually need to do."
A new logo doesn't fix a pricing problem. A new color palette doesn't fix a shelf-presence problem. Packaging that doesn't match the price point...
SOLENE is done — a full face, hair, and body identity built to work across six very different pack formats without losing the plot.
Make "gentle and unique" feel true on shelf, not just printed on the label. One warm terracotta gradient carries the whole range — tube, bottle,...
