Most wellness brands chase the same soft-pastel, stock-zen look. RASA needed to feel like a practice, not a trend.
Before any visuals, I built out full brand strategy — positioning, voice, the actual tension in the audience — so every design decision had a reason behind it, not...
Most café brands look cozy on Instagram. Then you see the cup in person and it says nothing.
That was the problem I set out to fix with Cafe Steepco.
The brief wasn't just "make it pretty." It was: build an identity that feels warm before someone even takes a sip — from the logo...
Most café brands look cozy on Instagram. Then you see the cup in person and it says nothing.
That was the problem I set out to fix with Cafe Steepco.
The brief wasn't just "make it pretty." It was: build an identity that feels warm before someone even takes a sip — from the logo...
The most expensive mistake a product brand makes is designing packaging before defining positioning.
I see it constantly. A founder hires a designer, gets beautiful packaging, launches — and realises the brand speaks to the wrong person entirely.
Positioning comes first. It...
Opening up two project slots for the right brands.
I work specifically in CPG, food, beverage, wellness, DTC and luxury lifestyle — packaging and brand identity. Not web, not UI. Just the work that determines whether a product gets picked up or passed over.
Top 1% on Contra. Four...
