FUEGO DE CASA is a family-run hot sauce brand built around generational recipes and Mexican heritage. They needed packaging that felt handmade and authentic, but premium enough to justify a higher price point. That balance was the tricky part. Too rustic and it reads cheap. Too...
designed FUEGO DE CASA — a premium hot sauce packaging system that commands shelf space without screaming for it.
If your food brand's packaging isn't converting, let's fix it.
I work with early-stage and established CPG brands on:
Label design (single or multi-sku systems)
Brand...
Noticed something in premium CPG packaging: the brands winning shelf space right now are the ones comfortable with restraint.
just designed FUEGO DE CASA — artisanal hot sauce, three variants, one brand. and the insight that stuck: cream background, bold type, one accent color....
A brand that looks good is fine.
A brand that actually sells? That's the goal.
I'm open to new projects this month — brand identity and packaging for CPG, DTC, and lifestyle brands.
I've built brands like NOCTUA, Maison Kova, and Cafe Steepco from strategy to final visual system.
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