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Founders: quick question.
If your product were sitting on a shelf beside 10 competitors, would someone know which one was yours?
Not just because of the logo.
But because of the packaging system, typography, color, hierarchy and overall visual language.
That's something I think about a lot when working on brand identity and packaging.
Your first SKU shouldn't just look good on its own. It should create a visual foundation that can grow into the next 3, 5 or 10 products.
I'm currently open to working with founders in CPG, food & beverage, wellness, lifestyle and DTC.
If you're launching something new or considering a packaging refresh, I'd love to hear what you're building.
What's one thing you wish your current packaging did better?
Exactly—the shelf test is really about creating a repeatable visual system, not just a standout first SKU. The emphasis on typography, hierarchy, and packaging language is what lets a product family feel coherent as it grows.
The network for creativity
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TechMax brand identity, more coming soon.
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This is the kind of thing I share daily while building follow on x.com/rightnextstep
Amazing work!
Brand Identity for Propane
Propane is an experience-led platform firm that helps organizations sell and scale complex offerings. We operate between traditional agencies and large
consultancies: strategic, but accountable to what actually gets built.
The brand identity for Propane is built as a disciplined, scalable system that
reflects its role as an experience-led platform firm operating between agencies and consultancies. Positioned at the intersection of human-centered thinking and industrial-grade complexity, the identity resolves this tension with calm confidence—balancing precision, systems logic, and usability without leaning into coldness or superficial warmth.
View full project and more structured context on the link above or my profile.
Feel free to share your constructive feedback ⚡
Yooo this visual language is great🔥
You spend 6 figures on a brand tracking agency. They spend three months "running the wave." You get a 100-page slide deck that tells you what happened in Q2 while you’re already halfway through Q3.
That’s a post-mortem, not a strategy.
We built the identity and product framing for Timelaps to represent the opposite: continuous visibility.
Research-grade data from 4,000+ consumers, flowing in real-time. No "waves", no dusty decks, just an always on dashboard that shows you if your marketing is actually landing before the budget is gone.
If you’re still waiting 90 days to see if your brand is growing, you’re flying blind.
I have to say, You leave an ipression everytime you appear in my feed. You have got great taste Daniel💪
