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A brand can look beautiful and still feel forgettable.
For ÉLAN NOIR, I wanted the identity to communicate something more specific: elegance, mystery, and quiet confidence.
That meant looking beyond the logo and thinking about how the typography, color, layout, packaging and overall visual language could create one consistent feeling.
That’s how I approach brand identity and packaging design.
Not just making individual pieces look good, but building a visual system that gives a brand something recognizable to grow with. I’m currently open to working with founders and brands in:
→ CPG → Food & Beverage → Wellness → Lifestyle → DTC → Consumer products
Whether you're building a new brand, launching a product, expanding your SKUs, or refreshing an existing identity, I'd love to hear what you're working on.
What makes a brand instantly recognizable to you?
Very nice
For me it's repetition of one non-logo asset — a crop, a paper stock, a specific shade — showing up often enough that people recognise it before they read anything. The low-key lighting is doing that job here; does it survive a retailer shooting the bottle on plain white?
That’s a really good point. I think the low-key lighting definitely helps communicate the mood here, but the identity shouldn’t depend on it to be recognizable.
For me, the typography, deep tonal palette and overall restraint are the stronger recurring cues of ÉLAN NOIR. But I’d...
This is elegant Victor
The mood system is doing real work here—the restrained palette, tactile lighting, and repeated packaging language give ÉLAN NOIR a memory beyond the logo.
oooo... this looks sleek!
The network for creativity
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For Oracle Perps, the answer was a visual identity built around precision, transparency, and signal over noise.
Oracle Perps is a market intelligence platform that tracks the positioning of leading perp wallets across Hyperliquid, Phoenix, and GMX — turning real-money activity into sentiment, live market intelligence, and graded predictions.
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Oh how perfect!
Instantly appealing
Two directions for Jeté Dancewear. Which one moves you more?
25 voted
63%
15 voted
37%
40 votes
Closed
Warm & dramatic really does it for me, this visual in the back is so great! 💯
Hi everyone 👋
I’m opening up a few spots for new brand identity and packaging design projects for September/October.
I’m especially interested in working with CPG, DTC, lifestyle, wellness, and food & beverage brands that are looking to build or refine a strong visual identity and packaging system.
If you’re launching a new brand, refreshing an existing one, or know a founder who needs a designer, feel free to reach out.
Would love to connect with some new people and projects this season. ✌️
Love this! I also work across brand identity and packaging, particularly for wellness and lifestyle brands. It would be great to connect and exchange ideas—hope some exciting projects come your way this season!