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Two timeless types (with an energetic, younger sister font), gradients with bold colors, and playful minimalist designs were the focal point for my brand VISION. I really wanted to push and see what the balance of fun, colorful, and playful along with quiet, focused, and stabilizing felt like for an energy drink company. So everything from the type to the packaging on a six pack had to be fine tuned as much as the 3D spec did.
See the VISION.
The pink can with the black mark and the orange, blue and pink swatches with hex and CMYK values give this a real system, not just a pretty can. One pushback: Montserrat as the primary typeface is the safest pick on the board, and the loud palette is carrying all the...
If the palette and mark are carrying the personality, then Montserrat is definitely doing its job!
I tested several fonts as the primary typeface early on, but a lot of energy drinks are bold, loud, or have a lot of visual chaos. I wanted VISION to subvert expectations, be...
this is amazing visual color brand .
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