WINK — Playful Packaging Design for a Functional Beverage Brand
Victor Abayomi
WINK — Functional Beverage Packaging Design
Brand Strategy · Packaging Design
WINK is a self-initiated functional beverage concept created to make everyday wellness feel more playful, refreshing, and approachable.
The Challenge
Functional beverages often fall into two extremes: overly clinical wellness brands or aggressive energy drinks. WINK was created to bridge that gap.
The Strategy
Position WINK around:
Function × Flavor × Personality
The brand targets design-conscious, lifestyle-driven consumers looking for a better alternative to traditional soft drinks and energy drinks.
The Identity
A playful visual system built around expressive typography, bold flavor colors, quirky graphic elements, and a clear information hierarchy.
Packaging
A 330 ml slim-can system designed to create strong shelf recognition while clearly communicating flavor and functional benefits.
The range includes:
Yuzu + Ginger + Berry
Each flavor has its own color personality while maintaining a consistent WINK architecture.
Outcome
A flexible brand system that brings together strategy, personality, packaging, and lifestyle to create a functional beverage that feels less clinical and more culturally relevant.
WINK
Everyday function, with a little personality.
Like this project
Posted Aug 20, 2026
Designed playful, strategic packaging for WINK to help the lifestyle-driven functional beverage stand out on shelf and convert browsers into buyers.
