Maison Kova Luxury Brand Identity & Packaging Design

Maison Kova is a modern luxury fashion house positioned at the intersection of heritage craftsmanship and contemporary elegance. The brand was created to compete within the high-end fashion space, drawing inspiration from established luxury houses while maintaining a distinct and original identity.

The goal of this project was to build a timeless, premium brand system that feels refined, confident, and instantly recognizable across fashion products, packaging, and brand touchpoints.

Maison Kova was entering a highly competitive luxury fashion market dominated by iconic brands. While the vision was clear — luxury, elegance, and longevity — the brand lacked:

A defined visual identity

A strong brand language and positioning

Cohesive brand elements suitable for high-end fashion

Premium packaging that reflects luxury value

A system that could scale across garments, packaging, and digital platforms

In short, the brand needed to look, feel, and behave like a luxury fashion house from day one.

I worked as the Brand Designer and Packaging Designer, responsible for:

Brand strategy & positioning

Visual identity design

Brand element & monogram system

Packaging design

Brand presentation & mockup execution

The final outcome is a cohesive luxury fashion brand system that positions Maison Nova confidently among high-end competitors. The identity feels:

Elegant

Refined

Premium

Timeless

Scalable

Maison Kova now has a strong foundation that can grow across collections, campaigns, packaging, and digital platforms without losing consistency or brand value.