Runway Fragrance Packaging Design for PCA Group

Client: Holly (PCA Group) Role: Brand & Packaging Designer Year: 2025

Overview: Developed a sophisticated packaging design for Runway Fragrance, a luxury scent by PCA Group. The goal was to craft a refined, fashion-inspired aesthetic that mirrors the elegance and confidence of high-end runway culture.

Designed complete packaging system, including bottle label, box design, and print-ready files.

Directed the visual tone and presentation, ensuring alignment with PCA Group’s brand standards.

Delivered a polished brand presentation through Contra for client review and approval.

Outcome: The final design successfully balanced modern minimalism and timeless elegance, creating a cohesive luxury identity ready for production and retail launch.