Runway Fragrance Packaging Design for PCA Group

Client : PCA Group Role: Brand & Packaging Designer Tools: Adobe Illustrator, Adobe Photoshop, Kittl Timeline: October 2025

Runway Fragrance is a premium scent developed by PCA Group as part of Rachel Zoe’s luxury product line. The goal was to design packaging that expressed the confidence, sophistication, and glamour of the runway while maintaining commercial viability for large-scale production.

I was brought in to craft a visually stunning and production-ready packaging identity that would elevate the fragrance’s presence across retail shelves and marketing visuals.

The PCA team wanted a design that would:

Reflect luxury fashion energy without feeling over-designed.

Translate Rachel Zoe’s signature aesthetic—modern, elegant, and timeless—into a fragrance format.

Be adaptable for both print and 3D product packaging (box, label, and digital presentation).

Stay feasible within manufacturing and printing constraints for a global rollout.

My process began with an in-depth review of luxury fragrance competitors such as Dior, YSL, and Tom Ford, focusing on typography balance, packaging texture, and bottle silhouette.

From there, I explored multiple design directions emphasizing simplicity, contrast, and tactile richness:

Color Palette : A black-and-gold scheme to evoke power, exclusivity, and timeless appeal.

Typography: Refined sans-serif with strong weight distribution for authority and clarity.

Material Exploration: Consideration of soft-touch matte finishes with gold foil emboss for the logotype.

Throughout the collaboration, I worked closely with Holly (PCA’s brand lead) to refine font choices and layout hierarchy, implementing her feedback to achieve perfect alignment with the brand’s global identity.

The final design embodied “Runway Confidence in a Bottle.” It featured a sleek, fashion-inspired box with minimal embellishment, allowing the typography and color contrast to speak for the product’s luxury. The final deliverables included:

Full packaging suite (primary and secondary box design)

Production-ready dielines and print specifications

High-fidelity mockups for marketing presentation

The concept was praised internally by PCA’s creative team for its balance of fashion influence and shelf appeal. Although the project was later placed on hold due to strategic brand changes, it remains a verified, high-impact project demonstrating excellence in brand packaging and presentation.

Tags: Luxury Branding • Packaging Design • Brand Strategy • Adobe Illustrator Product Visualization