EcoGlow | Skincare branding

Client: Akinrinmola Ayodeji, Founder of EcoGlow Skincare ​

Project Duration: January 14 – February 10, 2025

EcoGlow is a sustainable skincare brand committed to offering environmentally responsible products without compromising on luxury. The brand sought a refreshing identity to stand out in the competitive wellness market.​

The primary challenge was to create a brand identity that seamlessly conveys both luxury and eco-consciousness. EcoGlow needed a sophisticated yet organic visual identity that aligned with its sustainable practices and high-performance products.​

Brand Identity: Developed a minimalist, nature-inspired design approach featuring earthy tones, elegant typography, and a refined logo. The capital 'G' in 'EcoGlow' was crafted into a leaf, symbolizing the brand’s commitment to sustainability and botanical ingredients.​

Packaging Design: Created mockup packaging that aligns with eco-conscious values while maintaining a visually premium appeal.​

Website Design: Designed a clean, user-friendly website that reflects the brand's commitment to sustainability and luxury. The website serves as the primary interface between EcoGlow and its eco-conscious consumers, emphasizing both visual appeal and environmental responsibility.

The new brand identity successfully established a strong market presence for EcoGlow. The elegant, sustainable design elevated brand perception and attracted eco-conscious customers who value both quality and responsibility. Post-launch, EcoGlow experienced a 30% increase in sales.​

Brand identity mockups

Packaging designs​

Website screenshots​

View the full project: EcoGlow Skincare Branding