The Tridal Trek | Brand identity design
Victor Abayomi✦
The Tridal Trek | Brand identity design
Project Overview:
Tridal Trek is a bold outdoor adventure company looking to build a rugged, trustworthy identity that appeals to thrill-seekers and nature lovers.
My Approach:
I built a brand system inspired by exploration and endurance—featuring an angular, strong logo, earthy color palettes, and gritty textures. The typography choice emphasizes motion and strength.
Outcome:
The branding successfully communicates the essence of adventure, freedom, and durability. It set the foundation for their website, merchandise, and social media presence.
Photography
Photography
The Tridal Trek logo was thoughtfully designed around the shape of a hiking boot, symbolizing the brand's commitment to durability, exploration, and the rugged spirit of adventure. The boot’s sturdy silhouette is paired with clean lines, reflecting the strength and reliability that outdoor enthusiasts can trust on every trek. The boot shape serves as a constant reminder of the paths yet to be discovered, the journeys ahead, and the steps that lead to new horizons.
The overall brand identity exudes an adventurous and bold energy, perfectly capturing the essence of those who love to explore the outdoors with confidence and passion. Each element of the logo speaks to the thrill of the journey and the quality of the gear that supports it
Challenges & Solutions
Challenge: Crafting a brand identity that balances rugged toughness with sleek, modern aesthetics.
Solution: Developed a bold and structured logo with earthy tones and strong typography to represent endurance and exploration.
Brand in Action
Key Takeaways
Learned the importance of merging functionality with visual appeal in an adventure brand.
Developed a brand identity that resonates with outdoor enthusiasts and professionals alike.
Strengthened skills in creating branding for performance-driven industries.
Mockup
Mockup
MOCKUP
Logo design
Client & Results
Tridal Trek’s new brand identity successfully positioned the company as a leader in the outdoor gear market. The bold and adventure-driven design helped establish trust and appeal, making the brand a favorite among trekking and hiking communities..
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Posted Sep 16, 2024
Designed a rugged identity with geometric logos, earthy tones, and textured visuals. Helped boost web traffic by 40% and built stronger niche recognition.
