Bellissimo Automobile | Automotive Branding
Victor Abayomi✦
iCase Study: BELLISSIMO AUTOMOBILE LIMITED– Brand Strategy Blueprint & Brand Identity Design
Project Duration: March 10 –April 21, 2025
Project Overview:
About Bellissimo Automobiles Ltd At Bellissimo Automobiles Ltd, we’re redefining what it means to move in style, comfort, and coincidence. As a full-spectrum automotive solutions company, we specialize in everything that revolves around cars — from sales to swaps, rentals to repairs, logistics to luxury revamps. With a name that means “beautiful” in Italian, Bellissimo stands for elegance, efficiency, and excellence. Whether you're looking to buy your dream car, rent a reliable vehicle, revamp an old ride, swap for an upgrade, or get trusted repairs and maintenance, we’ve got you covered under one roof.
Challenge:
The main challenge was to develop a visual identity that captures the essence of innovation, luxury, and high-performance within the automotive sector. Bellissimo Automobile Limited needed a brand identity that reflected both cutting-edge design and elite craftsmanship to stand out in a competitive market.
Outcome:
The new identity positioned Bellissimo Automobile Limited as a premium automotive brand with a focus on innovation and sophistication. The cohesive brand system helped establish trust and recognition among clients and partners, and set the foundation for a strong visual presence in both digital and print communications
PROCESS
Discovery Workshop
Workshop Notes
Mood board
Captions: Facilitated 2- hour brand workshop to define core values, target personas and market gaps.
Research & Personas
Audience Personas
Captions: Built user personas to understand buying behaviors and tailor brand tone, aesthetics and service positioning accordingly.
Concept Sketches
Visual Identity design; Logo grid, color palette and typography
Horizontal Logo design
Logo Animation
Logo design
Logo design
Logo Mark
Primary Logo
Secondary Logo
Typography
Color palette
Font in Action
Logo Animation
Captions: Created a bold sharp logo symbolizing motion and confidence, paired with a clean font and deep color palette to communicate premium service.
BRAND IN ACTION
Stationery Design
Letterhead design
Wall Signage Mockup
Business card
Apparel Design
Captions: Delivered a consistent identity system across all customer touchpoints including fleet branding, Apparel Design and corporate stationery.
Results:
After launch, Bellissimo saw improved clients trust, more consistent walk-in traffic, and professional recognition from industry partners. Their revamped identity positioned them as a serious, all in one automotive solution brand in Nigeria.
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Posted Apr 25, 2025
The new brand identity positioned Bellissimo as a premium automotive brand, highlighting innovation and sophistication and built trust and boosted recognition.
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Timeline
Mar 10, 2025 - Apr 21, 2025
