The feeling something leaves behind after the experience is over.
That one word was the entire brief.
Not a logo. Not a color. A feeling I had to design backwards from.
The woman this brand is for wakes up at 6am because that hour belongs to her. She doesn't buy trends. She notices...
3 things I learned designing RASA, a yoga & mindfulness lifestyle brand:
1. Restraint is a design decision.
The temptation was to use every color in the palette — forest green, sage, blush, cream, mint, terra orange. But the identity only clicked when I pulled back and let 2–3...
Obsidian Forest. Sage. Morning Mist. Burnt Orange. Colors that feel like soil, not a spa menu. Every choice had to feel grounded, not decorated.
The brief was clear: No cold minimalism. No gym-flex energy. Something that actually feels like rest.
Meet RASA: The felt sense of being fully alive. ✨
My latest project is a deep dive into the world of organic wellness. Rasa is a yoga and lifestyle brand built on the pillars of honesty, ritual, and the earth.
I specialize in helping CPG, DTC and lifestyle brands find their...
I'm Victor — brand identity and packaging designer. I help brands look like they mean business on shelf, screen, and everywhere in between.
The throughline in my work isn't industry. It's the brand stage. Early-stage CPG finding its voice. DTC launching to a crowded market....