SOLENE is done — a full face, hair, and body identity built to work across six very different pack formats without losing the plot.

Make "gentle and unique" feel true on shelf, not just printed on the label. One warm terracotta gradient carries the whole range — tube, bottle, jar, pump, stick — so a customer can pick up any product blind and still know whose it is. The wordmark is a clean serif/sans pairing with a small diamond mark doing the "quiet premium" work most logos oversell.

Tested it past the studio — OOH citylight ad, bathroom lifestyle shot, full shelf lineup. Full breakdown on my profile. Curious what you'd push further.

Check it out