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Most wellness brands chase the same soft-pastel, stock-zen look. RASA needed to feel like a practice, not a trend.
Before any visuals, I built out full brand strategy — positioning, voice, the actual tension in the audience — so every design decision had a reason behind it, not just a vibe.
The result: a letter mark system built to hold up at app-icon size and at full-scale mat print, with a visual identity that reads calm without reading generic.
I'm just looking at some wellness project and I feel amazed. So much talent around
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Design is rarely about making things prettier. It's about making better decisions.
For this surf brand concept, I explored two hero directions.
A → Product-first. Puts the board and experience at the center.
B → Lifestyle-first. Creates a stronger emotional connection before introducing the product.
Which hero creates a stronger first impression?
A or B — and why?
Your feedback helps shape better design decisions.
#UIDesign #LandingPage #WebDesign #Figma #UXDesign #ProductDesign #CreativeDirection #BrandDesign #JuiceLab #DesignProcess
11 voted
32%
23 voted
68%
34 votes
Closed
Both work well, but B feels more premium to me.
This my own personal logo that I designed for myself and I take my time and deep down before bringing the ideas to life .💯
If you want something like this you can send me a message to discuss about it.
Nice work
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