Product vs. Lifestyle: Choosing the Best Hero for Surf BrandProduct vs. Lifestyle: Choosing the Best Hero for Surf Brand
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Design is rarely about making things prettier. It's about making better decisions.
For this surf brand concept, I explored two hero directions.
A → Product-first. Puts the board and experience at the center.
B → Lifestyle-first. Creates a stronger emotional connection before introducing the product.
Which hero creates a stronger first impression?
A or B — and why?
Your feedback helps shape better design decisions.
#UIDesign #LandingPage #WebDesign #Figma #UXDesign #ProductDesign #CreativeDirection #BrandDesign #JuiceLab #DesignProcess
A
B

16 votes

Ends in 1d

Mishal Sheikh's avatar
I'm voting B. The hero image immediately grabs my attention. 🔥
Juice's avatar
Interesting, The hero image has been a common reason behind B votes so far.
Vibes_of's avatar
Both work well, but B feels more premium to me.
Juice's avatar
Thanks! We felt B had a stronger emotional impact too.
Saira's avatar
MY vote for B
Juice's avatar
Love that! Thanks for voting.
Juice's avatar
Means a lot.
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started