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Taste Test
Design is rarely about making things prettier. It's about making better decisions.
For this surf brand concept, I explored two hero directions.
A → Product-first. Puts the board and experience at the center.
B → Lifestyle-first. Creates a stronger emotional connection before introducing the product.
Which hero creates a stronger first impression?
A or B — and why?
Your feedback helps shape better design decisions.
#UIDesign #LandingPage #WebDesign #Figma #UXDesign #ProductDesign #CreativeDirection #BrandDesign #JuiceLab #DesignProcess
11 voted
32%
23 voted
68%
34 votes
Closed
I'm voting B. The hero image immediately grabs my attention. 🔥
Both work well, but B feels more premium to me.
B is bolder!
Absolutely stunning work
option B
Cool 😎
Forget about text info and look at it. At a glance it shows what it for by A.
Love posts like this. The best design decision isn't always the most visually appealing one, it's the one that supports the business goal.
Outstanding design !
Great exploration! Both work well, but B immediately tells more of a story. 🌊
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I found this skincare brand on Instagram and instantly loved its identity.
After visiting the website, I saw an opportunity to improve the hero experience. I reached out but didn't get a response, so I redesigned it as a personal challenge.
My focus was simple: preserve the brand's premium aesthetic while improving clarity, hierarchy, and conversion.
Here's the
A. Before
B. After
Which version would you rather land on?
Also, i published the case study check comment for link
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9 years of design. First Contra Labs project. Here's what happened.
A week ago I got accepted into Contra Labs as a Brand Designer. This week I completed my first paid project through it.
What's changed since my last post:
Discovery score is now 122, top 5% of creatives overall
Completed my first paid, on-platform project through Contra
What I've learned this round:
Reviews and a complete profile get you seen, but an actual completed project on the platform is a different kind of proof. That was the piece genuinely missing before this.
What I do:
Still a one-person studio. Brand identity, packaging design with production-ready files and 3D mockups, and full website builds, handled end to end so nothing gets lost between design and execution.
Based in Karachi, working with clients globally. Genuinely happy to give back here too, if you're working on your Contra profile and want a second pair of eyes on it, case studies, services, positioning, whatever's not landing, send it over and I'll help however I can.
Congratulations on this achievement. So I would like to take up your offer on getting a second pair of eyes on my Contra profile. Can you check it and give me an honest feedback? Thanks
A footer section from one of my recent design experiments that I really enjoyed creating :)
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