Most café brands look cozy on Instagram. Then you see the cup in person and it says nothing. That was the problem I set out to fix with Cafe Steepco. The brief wasn't just "make it pretty." It was: build an identity that feels warm before someone even takes a sip — from the logo to the label to the packaging system. Here's what drove every decision: → The color palette had to feel like the first hour of morning, not a generic brown café → Typography had to be readable on packaging and feel premium in a logo lockup → Every touchpoint needed to tell the same story — or it wasn't doing its job The result: a cohesive brand identity that works on a cup sleeve, a pouch, and a storefront sign without losing its character. If you're building a food, beverage, or lifestyle brand and your packaging doesn't match the quality of your product — that's a positioning problem, not just a design problem. I fix that. 📌 Open to new CPG, DTC and lifestyle projects. DM me or check my services.