Jen Lai

One of my favorite recent projects I worked on was with Boop, where I helped lead content creation, TikTok strategy, video editing, motion design, copywriting, community engagement, creator sourcing, and social growth strategy.

A huge focus for me was building content that felt...

Built a full-funnel growth system for Rise & Shine Nutrition:

• Website redesign (Webflow → Framer) • Meta + Google ad strategy • Email + lead magnet setup • Pinterest organic growth

Result: consistent low-cost leads

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Instant payment withdrawals!? I love the new updates @Contra HQ !! 🙌

After 80+ discovery calls in the past 6 months as a social media strategist, I noticed most clients either do not have a buyer persona, do not know where to start, or only have it in their head instead of documented.

A buyer persona is essential for understanding your audience,...