Jen Lai

A little creative milestone I’m excited to share! 🗽✨

I recently created this OOH animation for Gritzy, bringing the brand to life in Times Square.

There’s something pretty surreal about seeing a piece of creative you designed and animated out in the real world, especially in a...

Excited to share my latest portfolio project!

This work was originally created as part of a confidential Amazon initiative. To comply with NDA obligations, I developed an entirely new product concept and brand identity while preserving the original creative strategy, marketing...

New portfolio project: Sixth Degree.

As Social Media Strategist & Paid Media Manager, I developed and executed organic and paid social campaigns, managed Meta advertising, created content strategies, and optimized campaign performance.

Results included 25.8K impressions, 1,693...

One of my favorite recent projects I worked on was with Boop, where I helped lead content creation, TikTok strategy, video editing, motion design, copywriting, community engagement, creator sourcing, and social growth strategy.

A huge focus for me was building content that felt...